The quality of goods offered by retailers has two aspects - the perceived quality and the actual quality. Perception of quality or point-of-sale refers to the quality of picture & 39; that the customer about the product, while the & 39; buy. The actual quality or d & 39; use, the quality is the quality of the product that the consumer & 39; experiences during use. The retailer is playing a very important role in building the & 39; perceived quality & 39; use of the & 39; display attractive. The retail trade is in direct contact with the customer and thus & 39; that he play a significant role by the manufacturers to reduce & 39; discrepancy between the reality and the perception of quality. The retailer must also ensure that the quality in the different stages of the d & 39; supply, so that the quality of the product is not & 39; n affected.
Another important factor for the quality of retail is the quality of services to the customer. & 39; hui Today, the customer wants an experience d & 39; purchase. Retailers are looking for customers to use their purchases as much as possible. The difference between India and & 39; shopping in the stores to & 39; abroad to reduce, particularly in several large shopping centers from all regions of the & 39; India. Customer mentality is different in the different countries. Especially in India, there are d & 39; enormous cultural differences between people from different countries, which in turn impact on their behaviour d & 39; purchase. In this scenario, it is necessary for the retailer, in the study & 39; customers and the expectations for Culture & 39; that he trained his staff to respond appropriately to expectations.
Visual Merchandising , and The Secret reasonable diligence tests are three of the most important terms & 39; kissed by the retailers for their support to attract and retain customers.
Visual merchandising is the creation & 39, a visual attractiveness for customers to purchase D & 39; from a certain point marketing. Sometimes, it is mistaken d & 39; the same, that the window & 39; display, but in fact the windows & 39; display is only a very small part of visual merchandising . It deals with the entire & 39; l & 39; picture of the retail outlet to the customer. It covers several aspects such as floor coverings and & 39; lighting in the magazine, the color coordination in the memory, the uniforms of staff, the way in which the personal interaction with customers, the used, the design in the process room - short, everything you need to store an image in the mind of the customer. More and more retailers are understanding the importance of merchandising & 39; visual increase the sale and delivery to them. Visual merchandising as an investment and not as expense.
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Copyright 2007 richard elenore
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